Inside New York's Gucci Store

Grandlife guide

GUCCI’S NEW DESTINATION TAPS INTO SOHO’S CREATIVE HERITAGE

back to list

“I love taking prints, embroidery, appliques—precious things that seem to be from another time—and using them to create a contemporary, new story.” Gucci creative director Alessandro Michele could very well have been talking about the house’s latest destination and first ever presence in New York’s SoHo neighborhood when he spoke these words. Occupying the site of a former pencil factory in a 155-year-old landmark-protected building on Wooster Street, Gucci Wooster, is nothing short of spectacular—a creative wonderland that is right at home on one of SoHo’s most charming, and history-laced streets.  

In true Gucci style, the Wooster street destination taps into the days of yesteryear, bringing the best parts into the here and now. In particular, SoHo’s eclectic heritage epitomized in the ’70s and ’80s by a freewheeling attitude to music, film, literature, fashion, and art when the neighborhood was the soul of Manhattan’s creative community and stomping ground for New York icons such as Jean Michel Basquiat, Andy Warhol, Keith Haring, Blondie, to name just a handful.

The attitude of the space champions community, creativity, and culture and is further complemented by an interior fit out that seamlessly melds past and present—think restored brickwork, wooden floors, tin ceiling, and historic columns alongside hand-painted floor designs and furnishings covered in Gucci prints and fabric.

An exciting surprise comes in the form of an intimate screening room located towards the back of the space featuring innovative screens with glasses-free 3D technology programmed to further immerse viewers into the world of Gucci as they settle into turmeric-hued velvet armchairs. The screening room will host a run of rotating and seasonal creative initiatives.

And then there are the collections: women’s and men’s ready-to-wear, jewelry, accessories, and décor displayed in all of their vibrant, embellished, decorative splendor. But, as Michele once said, “Fashion is not about product; it’s about an interesting idea that you can’t resist buying into,” and if you ask us, Gucci Wooster embodies this notion to a tee. Prepare to be swept into a world where ideas, romance, and eccentricity reign supreme.  

Words Edwina Hagon

Photography courtesy of Gucci 

You May Also Like

A Tour of Tribeca

A Tour of Tribeca

art & design
bars & nightlife
food & drink
stories
From a landmark liquor store turned menswear shop to farm-to-table dining in a three-story townhouse—our guide to the best spots to eat, drink, gallery hop and shop.
The Grandlife Guide to NYFF

The Grandlife Guide to NYFF

film
food & drink
stories
Must-see movies, where to watch them and other helpful hacks.
Sustainable Fashion, NYC-Style

Sustainable Fashion, NYC-Style

fashion
stories
The forward-thinking creators blending covetable design with eco-friendly practices.
Local Go-Tos with Todd Snyder, Jesse Harris and Austin James Smith

Local Go-Tos with Todd Snyder, Jesse Harris and Austin James Smith

bars & nightlife
food & drink
stories
We asked friends of GrandLife to share their favorite spots to drink, dine and brunch. Here’s what they told us…
The Best Cheap Eats Below 14th Street

The Best Cheap Eats Below 14th Street

food & drink
stories
From Vietnamese bánh mì to Eastern European comfort food—the flavor-packed offerings that hit the spot without breaking the bank.
Under The Radar Museums

Under The Radar Museums

art & design
fashion
film
music
stories
From a museum displaying historical artifacts of the NYC Subway to the house where jazz legend Louis Armstrong lived, we explore ten hidden gems.
Latest & Greatest: Best New Openings

Latest & Greatest: Best New Openings

bars & nightlife
food & drink
stories
From a glamorous martini bar to a French café and bistro housed inside the legendary Hotel Chelsea—the new top spots to check out downtown.
Glasses of Bubble Tea

Boba Fab! NYC’s Best Bubble Tea Spots

food & drink
stories
All you need to know about the sippable Taiwanese treat and where to find the best in the city.
Choose Your Stay
logo-sg
The Hotel That Made Soho Grand
Meet Me At The Roxy
Book Now