Cookie Policy

Cookie Policy


Cookie Policy

Effective Date:  June 1, 2022

Our Cookies Policy has been updated.

Click here to see a Summary of Changes.


We use cookies and other similar tracking technologies (such as beacons, pixels and tags) to help us deliver customized visitor experiences from our websites and related webpages (collectively, the “Site”), to advertise to you and to analyze how you use our Site and whether advertisements are being viewed.  We also allow third parties to use tracking technologies for similar purposes.

Cookies and similar tracking technologies are elements of data that a website can send to your browser, which may then store it on your system.  Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of the Site.  Non-personal information such as browser type, operating system and domain names may be collected during a visitor’s use of the Site and this information may be used by us to measure the number of visitors to the Site.  We may also use cookies to bring you advertising both on and off our Site.

What types of cookies do we use?

We may use the following types of cookies:

Strictly Necessary cookies – These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance cookies – These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.  All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

Functional cookies — These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.  If you do not allow these cookies, then some or all of these services may not function properly.

Advertising/Targeting cookies – These cookies may be set by us or through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.  They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media Cookies — These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.  If you do not allow these cookies you may not be able to use or see these sharing tools.

Unclassified cookies – Unclassified cookies are cookies that we are in the process of classifying.

How are cookies used for advertising?

Cookies and other ad technology such as beacons, pixels and tags help us serve relevant ads to you more effectively.  These ads may be served to you even when visiting another site controlled by an unrelated third party.

Disabling cookies

If you wish, you can usually adjust your browser so that your computer does not accept cookies:

  1. Go to the heading “Manage Cookies” and click onto the option you prefer, either stopping cookies being installed, or notifying you of them;
  2. From the list provided, click onto the program which your computer uses; if this is not shown on the list, click on the “help” heading on the bar at the top of this page, search for information on “cookies” – an explanation of how to delete cookies will appear, then follow the instructions.

Alternatively, you can adjust your browser to tell you when a website tries to put a cookie on your computer.

How you adjust your browser to stop it accepting cookies or to notify you of them, will depend on the type of internet browser program your computer uses.  You can follow the appropriate instructions for your specific browser type ( (please note that this link will open a new window and will lead to an external website and that we are not responsible for the content of external websites).

Learn more about cookies

Read more about cookies (, but please remember that we are not responsible for external websites.

Cookies do not contain confidential information such as your home address, telephone number or credit card details.  If you do choose to disable cookies, you may find that certain sections of the Site do not work properly.

European Economic Area Residents

If you are a resident of the European Economic Area[2], please read the following:

We make every attempt to process your personal information in accordance with the requirements of the General Data Protection Regulation (GDPR) and the ePrivacy Directive. In addition to the information provided above, residents of the European Economic Area should be aware of the following:

As a resident of the EEA, you may have certain additional rights, subject to limitations regarding the processing of your personal information. These may include the right to:

  • Consent (opt-in) to the processing of your personal information, including regarding the use of cookies
  • Access or request a copy of your personal information
  • Correct any inaccuracies relating to your personal information
  • Restrict the processing of your personal information
  • Object to the processing of your personal information
  • Request the erasure of your personal information
  • Receive your personal information in a commonly-used machine readable format and have that information transmitted to another data controller.
  • Withdraw your consent to the processing of your personal information
  • Lodge a complaint with the Supervisory Authority in your jurisdiction.

We retain your personal information only for the period of time needed to fulfill the purposes stated in this Policy.

These rights may not apply to individuals residing outside of the EEA.

Websites covered

This Policy applies to the following website domains:


Contact us

If you have any questions regarding this Policy or our policies in the event of a compromise of your information, you may contact us at:

Data Privacy Officer

Hartz Hotel Services, Inc.

500 Plaza Drive, 6th floor

Secaucus, NJ 07094

(212) 965-3275


[1]GrandLife® is a co-marketing brand for the Soho Grand Hotel and The Roxy Hotel.  GrandLife® is a registered trademark of Hartz Hotel Services, Inc., the management company for Soho Grand Hotel, Inc. and Tribeca Grand Hotel, Inc. (dba The Roxy Hotel).


[2]The European Economic Area includes the following countries:  Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, the United Kingdom and Iceland, Liechtenstein and Norway.


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