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All GrandLife Rewards members receive exclusive perks including:

  • Minimum of 5% Room Discount at Soho Grand or The Roxy Hotel
  • Guest Room Customization
  • Complimentary Upgrade to Premium WiFi
  • Members-Only Special Offers
  • 1 Reward Point for Every Dollar Spent
  • Exclusive Access to Hotel, Dining and Cultural Experiences
  • Personal Concierge

New GrandLife Reward members will receive 1,500 complimentary points upon enrollment.

Roxy Cinema Tickets

Jazz at The Django

Breakfast For Two

Room Upgrade

Best Rate Promise
Soho Grand Hotel

310 West Broadway
New York, NY 10013

(212) 965-3000
The Roxy Hotel Tribeca

2 6th Avenue
New York, NY 10013