Taschen, the upscale boutique bookstore in SoHo, is dedicated to museum quality art books that range from affordable pocket guides to beautiful collectible tomes. Founded by comic book enthusiast Benedikt Taschen in 1980 in Cologne, Germany, this is the ultimate coffee table bookshop. This is the place to discover art and design, both new and old as well as popular and subversive, like the collection of mid-century ads from the Mad Men era, a 600-pager on New Erotic Photography, and a definitive collection of photographs telling the story of New York. Flat-screen televisions mix with art on the walls of the high-ceilinged shop on the main floor. Head downstairs for the latest exhibits, usually tied in with Taschen’s most recent publications.