The Outdoor Voices storefront has popped up on Centre Street in the heart of our favorite neighborhood, SoHo. Known for “Doing Things,” the activewear company has not only created a collection of technical apparel for recreation, but also a community and a culture. They have made it clear that it’s all about having fun with friends, and they have designed their clothes so you can do so comfortably (and in style).
Designers Will Fox and Larry McGuire of McGuire Moorman Hospitality have created a space that truly reflects the brand: modern and minimal with room to move. They have fully immersed themselves into SoHo culture, encouraging the community to move and play together at their OV Joggers Club, dog walks, and yoga classes.