Part brand, part record label, Maison Kitsuné is proof that life should be lived well and with a sense of playfulness. The downtown store, which opened in SoHo in 2017, remains sublimely true to the Maison Kitsuné brand, which has its roots in Paris. It is this resolute, no-nonsense attitude and unwavering dedication to the brand’s origins that has seen Maison Kitsuné maintain a steady, cult-like following over the years for its utilitarian-inspired upscale streetwear for men and women. The interior design of the SoHo location is reason enough to carve out time for a visit. To make the store feel like home, Gildas Loaëc and Masaya Kuroki, the creative minds behind the brand, enlisted celebrated French architect Mathieu Lehanneur, who describes the boutique as a story of links: links between France and Japan, fashion and music. Be sure to also visit Café Kitsuné in the West Village for some of the best coffee downtown, seasonal salads and pastries, as well as a collection of products including simple yet stylish tableware, and ready-to-wear and accessories that proudly display the Café Kitsuné Paris logo.