Occupying the site of a former pencil factory in a 155-year-old landmark-protected building, Gucci’s Wooster Street destination is nothing short of spectacular. In true Gucci style, the Wooster Street destination taps into the days of yesteryear, bringing the best parts into the here and now. In particular, SoHo’s eclectic heritage epitomized in the ’70s and ’80s by a freewheeling attitude to music, film, literature, fashion, and art when the neighborhood was the soul of Manhattan’s creative community and stomping ground for New York icons such as Jean Michel Basquiat, Andy Warhol, Keith Haring, Blondie, to name just a handful.
The attitude of the space champions community, creativity, and culture and is further complemented by an interior fit out that seamlessly melds past and present—think restored brickwork, wooden floors, tin ceiling, and historic columns alongside hand-painted floor designs and furnishings covered in Gucci prints and fabric. An exciting surprise comes in the form of an intimate screening room located towards the back of the space featuring innovative screens with glasses-free 3D technology programmed to further immerse viewers into the world of Gucci as they settle into turmeric-hued velvet armchairs. The screening room will host a run of rotating and seasonal creative initiatives.