There is reason to believe the hype surrounding this international indie fashion brand hailing from Copenhagen and run by husband-and-wife team Ditte Reffstrup and Nicolaj Reffstrup since 2009. With its Scandi-cool-girl aesthetic and fearless mishmash of prints and textures, Ganni has become a crowd favorite. For the uninitiated, expect fun prints, classic silhouettes, and perfectly tailored womenswear. The brand repertoire includes everything from pants, skirts, shirts, and dresses to shoes, bags and kitsch accessories—i.e. many reasons to visit the eye-catching New York flagship located on a quiet SoHo corner.