Keegan Sanford New York illustrator art director T-shirt covid-19 robin hood relief fund

Grandlife interviews

We Are New York: In Conversation with Keegan Sanford

back to list

We are New York is an interview series created to connect and exchange ideas with local vanguards, in turn serving as a source of information, inspiration, and furthermore, an archive of a critical moment in time.  

NAME: Keegan Sanford

OCCUPATION: Senior art director by day, freelance illustrator by night

NEIGHBORHOOD: South Slope, Brooklyn

As a senior art director and freelance illustrator, Keegan Sanford knows firsthand the power of great design. Couple that with words that set your heart alight, and you’ve got something tangible, impactful, and, in the case of the limited-edition T-shirts he created to help raise funds for Covid-19 relief, you’ve got something truly galvanizing. “I love New York because New York loves you”—these words, spoken by Governor Cuomo, motivated Keegan and his fiancé, Emily Wehunt, to create a product and digital space to help New Yorkers in need during the health crisis.

Here, we talk to Keegan about the initiative and the inspiration behind it, the podcast that’s got him hooked, daily rituals, and more.

We Are New York: In Conversation with Keegan Sanford
We Are New York: In Conversation with Keegan Sanford

What creative projects or special initiatives have you immersed yourself in in the midst of the current public health crisis? If so, what inspired the project and what did you set out to achieve? 

KS: My fiancé and I launched an online shop to sell T-shirts and prints to help raise money for Covid-19 relief in NYC.

During the first couple weeks of quarantine, watching Cuomo’s daily press briefings became a strangely calming ritual. We were both feeling a restless sense of helplessness and wanted to find a way that we could do some good while maintaining social distancing. When I heard Cuomo’s “I love New York because New York loves you” speech, that line really resonated with me, as I’m sure it did with a lot of New Yorkers. I hand-lettered the quote, borrowing design inspiration from the “Thank you for shopping here!” plastic bags that are so prolific in the city.

As two former service-industry workers, we wanted to donate to a charity that’s helping those whose jobs were put on hold by this crisis and those who don’t have the means for a safety net. We decided on the Robin Hood Relief Fund because they’ve been helping New Yorkers for over 30 years and they distribute donations to a number of smaller nonprofits on the front lines of the crisis.

We Are New York: In Conversation with Keegan Sanford

During this time, do you have any new rituals that you’ve found to be grounding or inspiring? 

Keegan Sanford: I enjoyed running before the great pause started, but since being in self-isolation my afternoon runs have become a lifeline. It’s been nice to discover new areas of my neighborhood as we try to avoid the crowds of Prospect Park.

Who or what have you recently discovered and started following?  

KS: The New York Times just released a new podcast called Rabbit Hole, which looks at the ways the internet is breaking the world’s collective brain. Can’t recommend it highly enough.

We Are New York: In Conversation with Keegan Sanford

Where have you been going to get your art fix now that many galleries, museums, and theaters have taken exhibitions and shows into the digital sphere?  

KS: I spend way too much time looking at other illustrators’ work on Instagram. Not much has changed in that regard.

What albums or songs are on heavy rotation right now?  

KS: Soccer Mommy’s album Color Theory is absolutely fantastic. Every single from the forthcoming Haim album. Although to be honest, nine times out of ten I’m listening to podcasts.

We Are New York: In Conversation with Keegan Sanford

What films or shows have you watched recently that left an impression?

KS: The last movie I saw in theaters before quarantine was The Lodge, an exploration of worst-case-scenario isolation horror that shook me for a few days after watching it. I also just saw Bong Joon Ho’s The Host for the first time. Super fun and strangely relevant for a 15-year-old film.  

Can you name a few neighborhood spots or local haunts that you miss most right now? 

KS: I want to go see a movie in the theater so badly. We live a few blocks from the Prospect Park Nitehawk and I stare at it longingly every day.

We Are New York: In Conversation with Keegan Sanford

Can you name a couple of places you’ve been supporting through takeout and delivery and the dishes and drinks you love from each?

KS: Rotation of to-go cocktails from The Double Windsor; risotto balls and blistered shishitos from Krupa Grocery; and the fettuccine amore from Nostro Ristorante (the best pasta in Brooklyn).   

If you could have one night out in NYC, where would you go and with who?

KS: Happy hour at Toad Hall followed by Tecate and dumplings at 169.

Share a mantra, quote, or phrase that you’re living by right now?

KS: This too shall (maybe, hopefully, someday) pass.

We Are New York: In Conversation with Keegan Sanford

WORDS Edwina Hagon 

PHOTOGRAPHY Keegan Sanford 

You May Also Like

David kaplan death & co new york summer cocktail

Summer Cocktails with David Kaplan

bars & nightlife
stories
From the archive: The founder and co-owner of Death & Co. shares his favorite NYC bars and a couple of summer cocktail recipes to try at home.
Talking Heads Chris Frantz Tina Weymouth David Byrne Memoir Remain in Love

New York Stories: Talking Head Chris Frantz Talks to Richard Boch

art & design
music
stories
The man responsible for keeping dancefloors moving as the drummer for Talking Heads and Tom Tom Club has been hard at work on his memoir. From art school to CBGB’s & beyond—we get the lowdown. 
Graham Fortgang Julian Kahlon Our House TV Broadcast Covid-19 Artists Performance

Everyone is Welcome in [Our House]

art & design
stories
We catch up with the founders of the 24/7 digital channel to talk creative expression, building the platform in a week, and the festival to mark on your calendar. 
No Shame in Uggs: André Leon Talley on NY Fashion

No Shame in Uggs: André Leon Talley on NY Fashion

art & design
fashion
film
stories
From the archive: The celebrated fashion landmark on the inclusivity of NY style, his friendship with Anna Wintour, and the cultural draw of Harlem. 
Debi Mazar New York Actress Interview Richard Boch Covid GrandLife

New York Stories: Debi Mazar talks to Richard Boch

bars & nightlife
film
stories
The actress and Queens native on her early years in the city, working underage at the Mudd Club, meeting Madonna in an elevator, and her hopes for New York post-Covid.
Sarah Bassett Interview Creative Director Adidas Originals We Are New York

We Are New York: In Conversation with Sarah Bassett

art & design
stories
The creative director on supporting the people who showed us how to see the world differently, her newfound domesticity, and some words to live by.
Emmett Burke Emmett's Pizza Soho New York Chicago Deep-dish pizza

We are New York: In Conversation with Emmett Burke

food & drink
stories
The Chicago-style pizza purveyor on sustaining the community, feeding those on the front line, and the music, books, and shows he’s turning to for inspiration and positive vibes.
Remy Holwick Meal-Sharing COVID-19 artist photographer director interview New York

We Are New York: In Conversation with Remy Holwick

art & design
stories
The artist and activist on her meal-sharing initiative, making space for creative projects, and the 47-hour playlist everyone should listen to.
Best Rate Promise
Soho Grand Hotel

310 West Broadway
New York, NY 10013

(212) 965-3000
The Roxy Hotel Tribeca

2 6th Avenue
New York, NY 10013

212.519.6600